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Many consumers are now viewing sex toys as part of a broader wellness routine, similar to skincare or fitness products, leading to a rise in demand for products that promote both physical and emotional well-being. Additionally, there is a growing interest in customizable and gender-inclusive products that cater to diverse sexual orientations and identities. The growth in the online sex toys market is driven by several key factors. The increasing social acceptance of sexual wellness and the destigmatization of sex toys have broadened the market's appeal, encouraging more consumers to explore and purchase products openly. The convenience of e-commerce platforms, combined with discreet shipping and billing, has made it easier for consumers to buy products in private, further boosting sales. Technological innovations, such as app-controlled and remote-operated devices, are attracting tech-savvy customers and expanding the market's demographic reach.

Founded in 1915, Durex is a leading condom brand sold in 150 countries. The company also offers sex toys and lubricants, and its products include massagers, bullets and other vibrators, constriction rings, fragranced lubes, and gels. Durex is owned by Reckitt Benckiser, a global corporation operating in over 60 companies with more than 40,000 employees. Reckitt Benckiser owns a number of household, health, and hygiene brands, including Lysol, Finish, Scholl, and Gaviscon. Founded in 2003, Lelo is a luxury sex toy manufacturer with a focus on aesthetics and innovation.

This C-shaped vibe is a favorite of certified sexologist Rihannon John. She loves that the We-Vibe Sync is known for being a great sex toy for long-distance play. "Its app allows partners to control vibrations globally, fostering intimate connections even when physically apart," she says. There are a few ways you can use this powerful vibe, which has one non-vibrating and one vibrating side. For couples where both partners have vulvas, this can be used for penetrative sex